About - McElhenny Sheffield Capital Management

Who we are

McElhenny and Sheffield are names from the lineage of the firm’s principals. We take having our name on the door seriously. This means integrity and honesty – and that is what you can expect in all facets of your relationship with our company. Our team is committed to providing long-term investment results using time-tested, risk managed tactical ETF strategies.

Our Experience

McElhenny Sheffield has extensive direct investment management experience. Thus, the firm has the ability to offer individuals and institutions sophisticated investment strategies and wealth management solutions appropriate for complex and changing market environments. This ability to adapt to fast-changing markets and to meet the evolving needs of clients has been a hallmark of our organization since 2000. Our independent, disciplined, clearly defined, rules-based investment philosophy helps drive our achievement of the competitive returns we seek for our clients.

Our Philosophy

Our firm belief is that it is critical to avoid material losses – all of our strategies were designed with this in mind. We strive to achieve strong returns over time, not to simply “beat the market” on a short-term basis. We consider ourselves agnostic investors, as we are open to the entire economic and market capitalization spectrum for potential investment positions. As a firm we do not have a mandate to remain fully invested nor do we have a mandate to own, or maintain, a position in any particular sector. This agnostic approach keeps us from being conflicted by a long, equity only, bias.

History of MSCM

2000

Our founding partner forms MSCM to oversee an options-based hedge fund, managed as an absolute return strategy, following years of successful refining and implementation with his own personal Family Limited Partnership (FLP) assets.

2008

MSCM’s robust analytical research and disciplined approach performed well during a time that the market generally experienced significant losses.

2009

On the heels of sidestepping 2008 market losses, MSCM delivered positive returns in 1Q2009 (while the S&P 500 dove to 666). In response to investor demand, MSCM began managing all of some clients' liquid holdings in lieu of just the former strategy allocations and the firm broadened its footprint to become a full-service sophisticated wealth management advisor. Separately managed accounts were also embraced for the real-time transparency and custodial security benefits they provide to clients.

2013

MSCM started using a momentum-based tactical investment strategy for client assets.

2016

MSCM added a trend following model to its tactical ETF strategies in Trend Plus and Trend X. These strategies created a differentiated approach to risk management while still allowing clients the potential to capture broad market gains.

Today

With over 20 years of money management experience, MSCM now manages investments for individual and institutional investors as well as for other Registered Investment Advisors (RIAs) as a subadvisor. The firm has grown from the founding partner to a team with many decades of investment and financial services experience.

Fee–only Registered Investment Advisor (RIA)
Fiduciaries for our clients
Direct investment managers

Meet the Team

Leadership

Bruce Fraser

Founder, Managing Partner

(214) 922-9200 x211
bruce@mscm.net

Grant Morris

CFA^®,CFP^®

(214) 922-9200 x209
grant@mscm.net

Team

Jeffrey Bradley

(214) 922-9200 x224
jeff@mscm.net

Jesse Hauptrief

CLU^®, RFC^®, AEP^®

(214) 922-9200 x230
jesse@mscm.net

Ryan McKee

(214) 922-9200 x229
ryan@mscm.net

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Chartered Financial Analyst (CFA®) - A Chartered Financial Analyst (CFA®) charter is a designation given to those who have completed the CFA® Program and completed acceptable work experience requirements. The CFA® Program is a three-part exam that tests the fundamentals of investment tools, valuing assets, portfolio management, and wealth planning.

Certified Financial Planner (CFP®) -The Certified Financial Planner™ certification is a professional certification mark for financial planners conferred by the Certified Financial Planner Board of Standards (CFP Board) in the United States. To receive authorization to use the designation, a candidate must meet education, examination, experience, and ethics requirements and pay an ongoing certification fee.

Chartered Life Underwriter (CLU®) – A Chartered Life Underwriter is a designation that shows expertise in life insurance, estate planning, and business planning. CLUs must complete a series of courses and exams to earn the designation.

A Registered Financial Consultant (RFC®) is a financial professional designation awarded by the International Association of Registered Financial Consultants (IARFC®) to financial consultants who meet the high standards of education, experience and ethics.

The Accredited Estate Planner (AEP®) professional designation is awarded by the National Association of Estate Planners & Councils (NAEPC®) to recognize estate planning professionals who have demonstrated a high level of competence, experience, and commitment to their field. The AEP designation signifies that a professional has met rigorous standards in the areas of education, experience, licensing, and ethics.

Important Disclosures

Form ADV Part 2

Form CRS

contact

Address: 4701 W Lovers Lane, Dallas, TX, 75209

Phone: (214) 922-9200

© 2024 McElhenny Sheffield Capital Management (MSCM). All Rights Reserved. The content of this website is for general, informational purposes. Nothing contained on this website should be construed as an offer to sell or the solicitation of any offer to buy any security or other financial instrument or product offered or managed by MSCM or any other issuer or company. The provision of this information does not constitute the rendering of investment, consulting, legal, accounting, tax, or other advice or services. Information on this website should not be the basis of or be relied upon for making business, investment or other decisions or used as a substitute for consultation with professional advisors, nor should it be construed as advice, endorsement or recommendation. Special Notice to Non-U.S. Investors: Each of the investment products and services referred to on this website is intended to be made available to U.S. residents. This website shall not be considered a solicitation or offering for any investment product or service to any person in any jurisdiction where such solicitation or offer would be unlawful.

Investing involves risk. Principal loss is possible.

There can be no assurance that an investment mix will lead to the expected results shown or perform in any predictable manner. It should not be assumed that investors will experience returns in the future, if any, comparable to those shown, or that any or all of MSCM’s clients experienced such returns. No representation is being made that any account will or is likely to achieve results similar to those shown. Individual client results could significantly differ from the performance results being presented. Differences in account size, risk tolerance, timing of transactions and market conditions prevailing at the time of investment could lead to different results, and clients could potentially lose money.

If an indicator or stop levels fail to detect significant downturns in the market, the strategies will continue to be exposed to underlying positions that could potentially lose value during such downward periods. Similarly, if the indicators fail to timely identify a reversal of a downward trending market, the strategies will continue to be exposed to defensive ETFs at a time when there is significant appreciation in the equity markets. Either scenario could result in a strategy underperforming other investments that do not employ these strategies. There can be no guarantee our strategies will correctly or timely identify the industries, sectors, or asset classes that will outperform during a given quarter or that the strategies will correctly or timely identify market trends.

The strategies invest in other ETFs which will result in higher and duplicative expenses. If the strategy invests in U.S. Dollar ETFs, changes in currency exchange rates and relative value of non-U.S. currencies will affect the value of the investment. Investments in fixed income securities typically decrease in value when interest rates rise. If interest rates fall, certain obligations could be paid off more quickly and the proceeds invested in securities with lower yields. Changes in an issuer’s credit rating or the market’s perception of an issuer’s creditworthiness could also affect the value of an investment in an issuer.

Investing in ETFs are subject to risks that the market price of the shares could trade at a discount to its net asset value (“NAV”), an active secondary trading market could potentially not develop or be maintained, or trading could be halted by the exchange in which they trade, which could impact our ability to sell shares of an ETF.

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Who we are

Our Experience

Our Philosophy

History of MSCM